Open New Accounts With Data
Leverage your demand in your buyer pitch
Now that you’ve reviewed your data, here is a quick guide on how to put those requests to work for your brand, and best practices for using WeStock data with retail buyers.
Once you’re ready to reach out to a retail buyer, it’s important to be specific about how many requests have been made at the retailer, and which stores customers have requested. Remember that this is data that most buyers don’t see on a daily basis, so they will be impressed to see which stores customers want to see your product in. If you’re speaking to buyers for the first time, check out our interview with a former retail buyer to pick up valuable tips for making an impression.
Here’s an example of how to integrate the data in your email pitch to a buyer.
”In the past three months, we've received over 600 requests for our products, including requests from 45 shoppers that want to see our brand at 33 different Whole Foods Market locations.
Our most requested products are:
- Hazelnut Butter Truffles
- Almond Crunch Bar
- Dark Milk Chocolate Bar
The most requested stores are:
- 121 S River Rd, Bedford, NH
- 750 N Martingale Rd, Schaumburg, IL
- 95 E Houston St, New York, NY
We would love to be able to serve the customers that are asking for our products in your stores. Once we're available on shelf, we will notify all customers near your stores that the product they requested is now available, and can continue to drive these customers to purchase our products at Whole Foods.”
If you have a Growth tier account or above, our design team will create a custom-branded report or slide to accompany your pitch that highlights your demand at your desired retailer.
During a presentation, avoid soft metrics like social media stats and follower counts. Instead, you can integrate your WeStock data into the pitch to show how much consumer demand you have for your product.
If you have questions on what metrics to include and how to avoid losing a buyer during a pitch, watch our interview with James Ren from Thrive Market below.