How To Access Data and Contacts from Rebate Campaigns

Please note Rebate Campaigns are only available on our Scale Tier. To upgrade, please reach out to customersuccess@westock.io.

Steps:

1) In your Dashboard, click the Rebates tab on the left side menu.

2) Select a campaign to view campaign stats, including:

Rebate Summary

• Total Opt-Ins: The total number of customers who have signed up for the offer.
• Total Receipts Submitted: The total number of customers who submitted a valid receipt.
• Conversion Rate: Indicates the ratio of customers who submitted a receipt after opting-in to the offer. Total Receipts Submitted divided by Total Opt-Ins.
• Total Paid Out: The $ amount sent to customers for valid receipts.
• Total Ad Spend: Total WeStock Ad Spend plus Campaign Total Ad Spend.
• Customer Acquisition Cost (CAC): The ad spend required to get a customer to purchase in-store from a rebate ad. Total Ad Spend divided by Total Receipts Submitted.
• Cost Per Lead (CPL): The ad spend required to get a customer to sign up for an offer from a rebate ad. Total Ad Spend divided by Total Opt-Ins.
• All-in CAC: The ad spend and reimbursement cost required to get a customer to purchase in-store from a rebate ad. (Total Ad Spend + Total Paid Out) divided by Total Receipts Submitted

Meta Ad Performance

If WeStock is managing your Meta ads, you'll also find data on the Meta Ad Performance, including:

• Spend: $ amount spend on Meta ads
• Impressions: The total number of times an ad appears on screen
• Clicks: The number of interactions on an ad
• Frequency: The average number of times each unique person sees an ad during a specific time period
• Reach: The total number of unique people or accounts that saw the ad at least once
• Additional Ad Spend: If multiple ad campaigns are running for an offer, or you're running additional ads to the rebate offer, Additional Ad Spend can be recorded here to accurately calculate the Total Ad Spend, CAC, CPL, and All-in CAC.

Conversion Funnel

A visualization of how customers engage with the Meta Ad through Reimbursement:

• Impressions: The total number of times an ad appears on screen
• Clicks: The number of interactions on an ad
• Opt-Ins: The number of customers who sign up for the offer
• Submissions: The number of customers who submit a receipt to the offer. This number includes receipts that have been reimbursed, are pending review, and have been denied.
• Reimbursed: The number of customers who received a reimbursement.

Opt Ins

• The cumulative total of opt-ins for the entire duration of the campaign
• A plot of the daily number of opt-ins to the offer

Receipts Submitted

• The number of customers who submit a receipt to the offer. This number includes receipts that have been reimbursed, are pending review, and have been denied
• A plot of the daily number of receipt submissions to the offer

Rebate Amount

• Min: the lowest $ reimbursement payment sent to a customer as a rebate
• Avg: the average $ reimbursement payment sent to a customer as a rebate
• Max: the highest $ reimbursement payment sent to a customer as a rebate

Total Basket Size

• Min: the lowest $ receipt total sent in by a customer to receive a rebate
• Avg: the average $ receipt total sent in by a customer to receive a rebate
• Max: the highest $ receipt total sent in by a customer to receive a rebate

Top Products

• A ranking of your products most commonly purchased by rebate participants

Top Stores

• A ranking of the most common retailers rebate participants purchased your products at

Rebate Actions

• View Submission Page: See a preview of the receipt submission page from a consumer's perspective
• View Landing Page: See a preview of the offer landing page from a consumer's perspective
• View Opt-ins: View a list of customers who signed up for the offer and their opt-in form responses. Download these responses as a .csv
• View Purchases: View a list of customers who submitted a receipt and/or were reimbursed for their purchase, and their receipt upload survey responses. Download their responses as a .csv
• Export To Klaviyo: Requires WeStock's integration with Klaviyo. Choose a list in Klaviyo to export contacts captured from this offer to.