Meta Ads: Image and Video Guidelines
Is WeStock running Meta ads for your campaign? Below you'll find guidelines for image and video size, aspect ratio, and resolution for the creative you provide so your ads look and perform their best.
Image specs
- Recommended Facebook ad image size: The best image size for Facebook ads is at least 1080 x 1080 pixels, but it's best to use the highest Facebook Carousel image size that meets the ratio requirements since there is no maximum resolution.
- Recommended Facebook ad aspect ratio: 1:1. Ratios from 1.91:1 to 1:1 are supported (1.91:1 to 4:5 on Instagram), but they may be masked to 1:1.
- Recommended file types: JPG or PNG.
- Maximum image file size: 30 MB
Facebook video specs
- Recommended aspect ratio: 1:1. Ratios from 1.91:1 to 1:1 are supported (1.91:1 to 4:5 on Instagram), but they may be masked to 1:1.
- Facebook video ad size: Video sizes should be at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended Facebook video ad format: MP4, MOV, or GIF.
- Maximum video file size: 4GB
- Aspect ratio tolerance: 3%
- Video length: 1 second to 240 minutes. Note that Instagram only allows a video length of up to 2 minutes.