Attitudes & Usage Surveys: Who is my core customer?

Use WeStock's Feedback Forms to build a survey to learn more about your consumer audience. Customize the questions below to fit your product category to gain insight into who your core customer is.

Survey Questions

1. What is your age? [*this is a standard Customer Profile question that can be added to any survey under Question Settings > Type > Age. By selecting the question from the Question Settings, the response will be saved to the customer's profile in your Audience and can be segmented on.]
   1. Under 18
   2. 18-24
   3. 25-34
   4. 35-44
   5. 45-54
   6. 55+
   7. Do not wish to say
2. What is your gender? [*this is a standard Customer Profile question that can be added to any survey under Question Settings > Type > Gender. By selecting the question from the Question Settings, the response will be saved to the customer's profile in your Audience and can be segmented on.]
   1. Female
   2. Male
   3. Other
   4. Do not wish to say
3. How often do you use [products in this category]?
   1. Daily or nearly every day
   2. Weekly or a few times a week
   3. Monthly or a few times a month
   4. Less than once a month
4. What do you use [products in this category] for? Choose up to 3
   1. To treat myself
   2. To boost my energy
   3. To curb hunger
   4. To replace a meal
   5. To fuel a workout
   6. Other - please specify
5. What is most important to you when buying [products in this category]? Choose up to 3
   1. Price
   2. Tastiness
   3. Health benefits
   4. Flavor variety
   5. Convenience
   6. Sustainability
   7. Brand
   8. Other - please specify
6. Do you follow any specific diet or eating pattern? Select all that apply.
   1. Gluten-free
   2. Low carb/low sugar
   3. High protein
   4. Keto
   5. Vegetarian
   6. Vegan/plant-based
   7. Organic
   8. Other (please specify)
   9. None
7. Which of these best describes your approach to your health?
   1. I don’t think too much about improving my health day-to-day
   2. I try to make healthy choices, but it’s not my #1 priority
   3. I put lots of time and effort toward improving my health
8. What brand of [product] do you buy most often? In a sentence or two, tell us what you like most about it.