Product Benefit Importance Surveys: What product benefits are most important to my customer?

Use WeStock's Feedback Forms to build a survey to gain insight into what product benefits are most important to your customers. Customize the questions below to fit your product category to learn more about what your consumers want and how to prioritize what is most important to them.

Survey Questions

1. What is your age? [*this is a standard Customer Profile question that can be added to any survey under Question Settings > Type > Age. By selecting the question from the Question Settings, the response will be saved to the customer's profile in your Audience and can be segmented on.]
   1. Under 18
   2. 18-24
   3. 25-34
   4. 35-44
   5. 45-54
   6. 55+
   7. Do not wish to say
2. What is your gender? [*this is a standard Customer Profile question that can be added to any survey under Question Settings > Type > Gender. By selecting the question from the Question Settings, the response will be saved to the customer's profile in your Audience and can be segmented on.]
   1. Female
   2. Male
   3. Other
   4. Do not wish to say
3. What do you use [products in this category] for? Choose up to 3
   1. To treat myself
   2. To boost my energy
   3. To curb hunger
   4. To replace a meal
   5. To fuel a workout
   6. Other - please specify
4. What is most important to you when choosing a [product in this category]? Choose up to 3
   1. Low/no sugar
   2. High protein
   3. Contains probiotics/prebiotics
   4. Gluten-free
   5. Organic
   6. Non-GMO
   7. Other - please specify
   8. None
5. Which of the following benefits would be most appealing to you when choosing a [product in this category]? Choose up to 3
   1. Supports gut health
   2. Boosts energy
   3. Supports mood
   4. Supports immunity
   5. Contains essential vitamins and minerals
   6. Other - please specify
   7. None
6. If you could invent your ideal [product in this category], what would it be like? Describe it in a sentence or two.