Product Innovation Surveys: What product innovation does my customer want from my brand?

Use WeStock's Feedback Forms to build a survey to learn more about what your consumer audience wants to see next from your brand. Customize the questions below to fit your brand and prospective product innovation.

Survey Questions

1. What is your age? [*this is a standard Customer Profile question that can be added to any survey under Question Settings > Type > Age. By selecting the question from the Question Settings, the response will be saved to the customer's profile in your Audience and can be segmented on.]
   1. Under 18
   2. 18-24
   3. 25-34
   4. 35-44
   5. 45-54
   6. 55+
   7. Do not wish to say
2. What is your gender? [*this is a standard Customer Profile question that can be added to any survey under Question Settings > Type > Gender. By selecting the question from the Question Settings, the response will be saved to the customer's profile in your Audience and can be segmented on.]
   1. Female
   2. Male
   3. Other
   4. Do not wish to say
3. Have you purchased [brand] in the past year?
   1. Yes
   2. No
   3. Not sure
4. If yes, what products have you purchased from [brand]?
   1. [list different categories/sublines. Be sure to include a ‘not sure’ option in case respondents have forgotten/don’t know the correct names]
5. In a sentence or two, how would you change those products to make them even better?
6. How interested would you be in trying these new products from [brand]? Energy bites: a chewy, bite-sized combo of oats and nuts, lightly sweetened with date syrup. Comes in flavors like peanut butter chocolate chip and vanilla almond.
   1. Very interested
   2. Somewhat interested
   3. Neutral
   4. Somewhat uninterested
   5. Very uninterested
7. How interested would you be in trying these new products from [brand]? Snack bars: a soft, chewy bar made with oats and whole-wheat flour, with a flavorful center. Comes in fruity flavors like raspberry and blueberry.
   1. Very interested
   2. Somewhat interested
   3. Neutral
   4. Somewhat uninterested
   5. Very uninterested
8. How interested would you be in trying these new products from [brand]? Oat clusters: crunchy clusters of oats and nuts, baked with coconut flakes and chocolate chips.
   1. Very interested
   2. Somewhat interested
   3. Neutral
   4. Somewhat uninterested
   5. Very uninterested
9. Which of the following flavors of oat bars would you most like to see from [brand]? Choose up to 2.
   1. Strawberry
   2. Blueberry
   3. Raspberry
   4. Mixed berry
   5. Apple cinnamon
   6. Other - please specify
   7. None
10. What other types of products would you like to see from [brand]?