Step 1: Understanding Your Data

You are starting to receive requests for your brand through WeStock— nice work! Start digging into your data to see how it aligns with your sales goals, or set new goals based on where the data is telling you to grow.

Your “Requests By Store” Report

In your dashboard, click the “Data” tab at the top of the page (formerly “Reports”) and select “Requests By Store” from the left side menu. Here you’ll find store-level data:

>: Toggle the arrow next to the store Name to see exactly which products have been requested at this store location

Name: The store location name

Banner: The retail group’s name

Street, City, State, Country, Zip: Address information for the store location

Total Requests: The number of products that have been requested at the store location

Unique Requests: The number of unique customers that have made a request

Only want to view requests at one retailer? You can search for requests by retailer name in the “Filter By Name” field on the top right of the report.

Use the date filter at the top right corner to change the dates of the data you’re viewing. The default setting is the Last 30 Days, but you can adjust the filter to view another period of interest, including your complete

Download this page as a .csv to share with your sales team or broker by clicking “Create Report” on the top right of the body of the “Requests By Store” page. From here, you can slice-and-dice the data to see which banners are getting the most requests and the Zip codes where customers want to find your products to determine which retailers and geographies to reach out to.

Below are some request thresholds where other WeStock brands have seen success. Keep these numbers in mind as you plan which retailers to reach out to:

You can also use these recommended numbers of requests when creating alerts to help you keep track of requests at your goal retailers and regions.

Seeing requests for stores you’re already stocked in, or for stores that aren’t a priority yet? These requests are still quite valuable, and we’ll show you how to leverage them in the Open Accounts & Increase Velocity guide.

Your “Requests By State” Report

Scouting out where to grow your brand next? Check out your “Requests By State” report in the “Data” tab (formerly “Reports”) to get a bird’s eye view of where your customers are located. Here you’ll see a heatmap of where you’re receiving the most requests.

Click on a state in the map to view to filter the report to only show stores requested in that state. Select multiple states to get a picture of your demand in a region.

Download this page as a .csv to share with your sales team by clicking “Create Report” on the top right of the body of the “Requests By State” page.

Are you seeing demand in an unexpected region? Consider prioritizing this area where customers are demonstrating a clear desire to shop for your products.

🆕 Your Category Ranking (WeStock’s Leaderboard)

Want to see how your demand compares to other brands in your category that use WeStock? Check out our Leaderboard under Data > Leaderboards. If your products are in multiple categories, you can choose which category you want to view using the dropdown menu at the top of the page. You can also select a time period at the top of the page. That way, you can tell a retailer what you rank in a category during a particular period of time out of the total number of brands in your category.