Step 1: Capture Data
WeStock offers several tools for capturing your audience.
1. Request Forms
Check out our video guide to sharing your request form link below.
The key to capturing product requests is to share your request form in as many places as possible. Giving your customers (and potential customers) the opportunity to engage with the form on multiple platforms and at various stages of their journey increases the likelihood they will make a request.
Grab Your Request Form Links
- Find the links for your request form in your dashboard under “Forms”. Choose “Sources” from the left side menu to find your form links. There are five pre-made links for you— one for your website, email, Facebook, Instagram, and Twitter— to get you started. Use each link on its respective platform to track your engagement from each source.
- If you’re using Pinterest, LinkedIn, or would like to further define the source of your requests, use the “Create Your Own” tool on the “Source” page to generate a link for other platforms.
- Do you have a physical store, restaurant, or cafe? Create a QR code with the “QRCode” tool on the “Source” page for customers to scan and make a request. This is a great tool to use at tastings, sampling events, and trade shows, too.
2. Feedback Forms
Connect with your shoppers using feedback forms to get to know your audience even better, both online and at in-person events. Gather feedback on your products, reply to comments or questions, and provide your team with the information they need to best serve your customer. Add it to your post-purchase communications so shoppers can share their thoughts.
WeStock provides you with a simple Feedback form. Growth+ brands can create custom forms to ask your shoppers specific questions.
To Manage your Feedback Forms:
- In your dashboard, select “Forms” (formerly “Request Form”) from the top menu.
- Select “Manage Feedback” from the left side menu.
YOUR DEFAULT FEEDBACK FORM
Your product request form automatically links to WeStock’s standard feedback form as your default request form, so no action is necessary to activate your feedback form.
Selecting a default feedback form will give shoppers making a product request the chance to submit feedback right from your product request form. To add a default feedback form to your request form:
- Under “Feedback Form”, identify the feedback form you want to make available on your product request form.
- Under the “Default” column, click “Select”.
- You should now see the name of this form in the gray box under “Your Default Feedback Form”. There will now be a "Share Feedback" button on the bottom of your request form.
- To remove the feedback form from your product request form:
- Under “Feedback Form”, click the “Edit” button next to the form.
- On the “Edit Feedback Form” menu, uncheck the “Active” box.
- Click “Save Form” at the bottom of the menu.
- The “Share Feedback” button will no longer be shown at the bottom of your product request form.
CREATE A FORM LINK
Want to link directly to your feedback form to share with your audience?
- Select the form you want to link to from the “Feedback Form” dropdown menu.
- Add a “Source” to keep track of where the feedback form is shared, such as “instagramstory”, “newsletter”, “store-locator”, etc.
- Add a “Medium” to keep track of which platforms you’ve shared your feedback form with, such as “social”, “email”, and “website”.
- Click the “Copy” button next to the generated link.
- Share with your audience.
To Create A Custom Feedback Form (Growth+ brands only)
- In your dashboard, select “Forms” (formerly “Request Form”) from the top menu.
- Select “Manage Feedback” from the left side menu.
- Under “Feedback Form” at the bottom of the page, click the “ADD” button to add a new feedback form.
- Set up the form:
Name: The name you give to the form. This is how the form will be referred to in your WeStock dashboard
Form Title: The title that appears at the top of the feedback form. It is the large text at the top of the form.
Form Subtitle: The small text below the Form Title.
Anonymous: Check this box if you do not want to capture the respondant’s name and email address. These fields will not be displayed on the feedback form when the box is checked.
Active: When this box is checked, submissions will be accepted. If unchecked, no one will be able to submit the form. To remove the feedback form from your request form, simply set the form to “Deactivated”.
- Click the “Add Question” button:
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Question Text: Type the question you want to ask.
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Placeholder Text: This is the text that appears in the response field before a response is typed.
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- To add an additional question, click “Add Question” and complete the Question Text and Placeholder Text fields.
- When all of your questions have been added, click “Add Form” to save the form.
- Now the form will be listed under “Feedback Form”.
- Create A Form Link to link directly to your feedback form, or make it accessible on your product request form by setting it as your Default Feedback Form.
To review customer responses to your feedback form, follow our guide to
Access Feedback Responses.